Plastic Logic a cherché à marquer les esprits, dans les dernières heures du Salon du Livre de Francfort, en annonçant son prochain reader, le QUE proReader. Oui, c’est bien son nom. Derrière cette dénomination visiblement non pensée pour le marché français, celui que nous appellerons le proReader n’est autre que le reader phare de la marque, légèrement redessiné pour l’occasion. Même dimensions (8,5×11 pouces et 0,3 pouce d’épaisseur) et même poids, écran tactile en papier électronique, support des standards comme le PDF, l’ePub ainsi que ceux de la suite Office etc. On notera également que le QUE proReader sera proposé avec l’offre de contenu de Barnes&Noble et sera donc compatible avec le format eReader.

Ce produit est clairement orienté pour une clientèle professionnelle. Les contours blancs des premiers prototypes ont disparu au profit d’une robe noire beaucoup plus sérieuse. Grâce à son interface tactile, le reader de Plastic Logic s’affranchit d’un clavier, bien souvent disgracieux, garde une ligne épurée qui n’est pas sans rappeler les designs des produits griffés d’une pomme…

Le QUE proReader sera disponible lancé le 7 janvier 2010 lors du CES de Las Vegas. Pour l’instant, aucun prix n’est annoncé, mais il est fort probable qu’il soit relativement onéreux.

Voici le communiqué de presse de Plastic Logic :

Premiering January 7 at CES: QUE proReader by Plastic Logic

MOUNTAIN VIEW, CA – OCTOBER 19, 2009 – Plastic Logic revealed today its plans to unveil QUETM, the first proReader designed for business professionals. Premiering January 7, 2010 at the Consumer Electronics Show in Las Vegas (Central Hall of Las Vegas Convention Center at Booth 11840 anchoring the e- Book Techzone), QUE is an essential tool for busy professionals, providing access to a dynamic ecosystem of content.

With QUE, Plastic Logic is expanding the eReader category, which to date has focused on leisure reading devices and casual users. QUE is designed to simplify the multi-faceted lifestyle of the modern businessperson, and to quite literally lighten their workload. In addition to connecting its users with their business and professional newspapers, books and periodicals, QUE supports the document formats business users need (including PDF, Word, PowerPoint, and Excel documents) and features powerful tools for interacting with and managing the content.

“The QUE brand stands for a premium reading experience,” said Richard Archuleta, CEO of Plastic Logic. “QUE enhances business performance and gives you a competitive edge. More than an eReader, QUE means business.”

Extra thin, lightweight and wireless-enabled, QUE is the size of an 8.5 x 11 inch pad of paper, less than a 1/3 inch thick, and weighs less than many periodicals. The innovative QUE proReader features the largest screen in the industry, an intuitive touch screen user interface, and provides access to a file cabinet’s worth of documents, plus your favorite-and most necessary-publications.

QUE stands out in a crowd because it’s a business reader, but it’s also unique for its shatterproof plastic display. This exclusive technology from Plastic Logic, along with E Ink Vizplex® technology produces an outstanding reading experience. Its battery can last days, instead of hours.

QUE users will be able to connect to content and download wirelessly via Wi-Fi and AT&T’s 3G network, the nation’s fastest 3G mobile broadband network. QUEreader.com will offer the most significant collection of business reading available on any eReader. The QUE store is powered by Barnes & Noble, the worlds’ largest eBookstore.

Full product specifications, availability and pricing of QUE will be announced on January 7, 2010 at CES.

The QUE for CES starts at http://www.QUEreader.com.

About Plastic Logic
Plastic Logic’s mission is to lead a revolution in the way people acquire, organize and consume information. We are using our proprietary technology leadership in plastic electronics to create a range of innovative products. Our first product, QUETM, the proReader for business professionals, will enter the marketplace in 2010. Founded in 2000 by researchers out of the Cambridge University Cavendish Laboratory, Plastic Logic has research and development in Cambridge, England; high-volume, state-of-the-art manufacturing in Dresden, Germany; and executive management, product engineering, sales and marketing headquartered in Mountain View, California. For more information about Plastic Logic, please go to http://www.plasticlogic.com.